Want to increase conversions on your WordPress website? Then you need to improve the way you display call to actions (CTAs). Call to actions are an important part of any website but are especially useful for an eCommerce website. They help you to communicate important information to site visitors and
Want to create a stunning image gallery in WordPress, capable of displaying lots of images? Then the space-saving masonry gallery is ideal. A masonry gallery is a variation on the grid gallery. The key difference between them is that a masonry gallery displays images in blocks of varying heights, unlike
Like many entrepreneurs, you probably hope to see your digital agency become a leader in the industry, but the process of achieving this goal is slow and gradual, with very few shortcuts along the way. By having a focus on scaling your agency, rather than chasing growth blindly regardless of
Want to know how to create a stunning image carousel on your WordPress site? A carousel gallery is an effective way to draw your reader’s attention while displaying your images beautifully. If you don’t know what an image carousel is, it’s a dynamic alternative to static image galleries. It gives
Website visitors don’t generally have a lot of patience – and this is especially true in the ecommerce space where ease, convenience and speed are expected. When these expectations aren’t met, the result is often a drop-off in traffic and a failure to convert visitors to buyers. In this article
If you have a WordPress ecommerce website, you may not yet be utilising one of the best tools for getting visitors’ attention or compelling them to action: the notification bar. In this article we unpack the many opportunities this humble yet effective web element presents. What Is A WordPress Notification
With most people searching for products and services online, having a professional website is essential for photographers. WordPress is a popular choice for building one, because it offers creative freedom in terms of design and because its plugin library enables you to add advanced functionality to your site, with no
Until around 2002, free shipping was relatively unheard of. Then Amazon introduced Free Super Saver Shipping for orders above $99, eventually dropping the threshold to $25. Today, free shipping is ubiquitous in ecommerce and most consumers have come to expect it. But there are ways to implement it responsibly on
With Black Friday around the corner, you may be considering whether or not to run a promotion or an online sale and, if so, how best to do it on your WordPress / WooCommerce website. In this article we look at some of the pros and cons of running sales.
In 2021, ecommerce sales grew to more than GBP four trillion worldwide, an annual figure expected to double by 2025. That means increasing competition for your WordPress ecommerce website. The good news is that there are some highly effective ways for you to pull traffic to your site and convert
There are anywhere between 12 – 24 million eCommerce websites online, with more going live every day. That makes it essential for you, as an eCommerce site owner using WordPress, to pull out all the stops when it comes to driving sales – and FOMO is a powerful tool for
If you’re new to them, WordPress plugins are small software applications that extend the functionality of a WordPress website in countless ways, without the need for coding knowledge. For an ecommerce site, it is necessary to invest in plugins if you want to offer visitors a great user experience, ensure
WordPress is one of the most popular content management systems for ecommerce websites, because of its immense flexibility when it comes to both functionality and design. Yet it is because of its wide flexibility that mistakes can be made by WordPress ecommerce site owners. We touch on the six big
When a visitor logs on to your ecommerce website, you want them to do two things: stay, and perform an action – buy a product, subscribe to your newsletter or something else. Notification bars are a great way to encourage visitors to do these things. Here we discuss what they
Popup notifications are extremely popular because they force website visitors to engage with them. They are particularly useful in ecommerce, in countering exit intent or cart abandonment. Yet they can become annoying if overused, and Google has said that it will penalise sites using “intrusive interstitials”. In this article, we
It’s no secret that we build awesome plugins for WordPress, a platform on which you can build a great online store – but we know there are lots of people who run their online stores on Shopify, another popular platform. When it comes to WordPress vs Shopify, both platforms have
The rich smell of a new leather bag. The feel of a silk garment. The heft of cast iron cookware. These things can compel customers to buy something inside a high street store – but they don’t exist on an ecommerce website. If you’re selling anything online know that image
Managing a WooCommerce store can be complicated when you have hundreds or even thousands of products. Imagine that you need to make changes to 300 products in your store. Unfortunately, WooCommerce lacks the necessary tools to bulk edit data in simple steps. Out of the box, it forces you to manually
How you caption photos on your website is very important, for both people and ‘bots. Did you know that studies suggest people read captions more than they read page headlines? Captions can also work with image alt text, which tells browser search engines, which can’t see images, what they depict
If you’re a photographer who has been using digital cameras for any length of time, and you have a photography website built on WordPress, this article is a must-read. It concerns EXIF data; which you may know of, if only in broad strokes. We unpack exactly what EXIF data is,
The modern world is full of distractions, and so is the online world. Once you have managed to pull a relevant visitor to your website, among the world’s other 1,5 billion websites, you want to hold their full attention while they’re on it. An effective way to do this whether
In a previous article we looked at the accelerating trend of mobile-friendly shopping in ecommerce, which is set to outpace desktop shopping soon. With more than half the world’s population now accessing the Internet via mobile it’s imperative for you, as the owner of an online store, to optimise it
If you run an online store of any kind, you need to keep your finger on the pulse of current and emerging ecommerce trends – and the big trend we’re looking into here is mobile commerce. The growth in mobile commerce, which really took off from about 2015, continues to
WordPress is such a popular CMS for website owners that it powers over 30% of websites on the Internet. A WordPress site is a great way to give your brand online exposure but, if you want to launch a profitable online store in WordPress, you’ll need to invest in some
Images are not just on your website for visual appeal, or to encourage engagement with your content; they also play a role in ensuring robust SEO, when properly optimised for search engines. In this week’s must-read, we cover the essentials of image SEO in a WordPress website. But haven’t we
