If you’re new to them, WordPress plugins are small software applications that extend the functionality of a WordPress website in countless ways, without the need for coding knowledge. For an ecommerce site, it is necessary to invest in plugins if you want to offer visitors a great user experience, ensure good SEO and security, optimise the payment process and more.
The average WordPress website has between 20 to 30 plugins installed – some have as many as 50. That said, it’s best to install only the plugins you need – every plugin carries the potential to slow down your site or cause glitches if it isn’t updated. The less plugins you have to remember to update, the better.
Yet with over 60 000 free or paid plugins available online, how do you know which ones to choose? You could just turn to one of the many blogs that list their favourite WordPress plugins for ecommerce – we’ve written a few ourselves – but our intention here is to equip you to make your own choices, as you explore the vast number of options.
Where Should You Shop For WordPress Plugins?
For security reasons, you should always first look for plugins in the WordPress plugin directory, which contains free versions of most WordPress plugins. WordPress has an approval process in place to screen out poor quality or potentially harmful plugins. Outside of this portal, you can’t rely on those checks and markers and could fall prey to free plugins that are potentially harmful to your site or might open the door to hackers.
Many of the free plugins in the WordPress directory will give you the option to upgrade to paid versions, which will take you out of the directory to the developer’s website (as with our plugins).
Factors To Consider When Choosing Plugins
It’s important that any plugin you install is up to date and compatible with the latest core version of WordPress, meaning it should have been updated within the last two years at least. Check this in the column next to a plugin’s description in the directory.
If a plugin in the directory is out of date, you will see a message notifying you.
Popularity is a good indicator of a plugin’s value. Three things will tell you how popular a plugin is: the number of active installations, the ratings and, of course, the reviews. A high number of active installations and positive reviews is a good indication of a plugin’s quality.
However, also look at how new a plugin is. A plugin that is new may not have a lot of installations or ratings/reviews yet, but still be worth considering. Look up the developer and the reviews of any other plugins they’ve developed, to get an idea of the quality of this one.
Lower down on the plugin’s page, look at Support. This will tell you how many issues users have had with the plugin in the last two months – and whether their queries were resolved or not. If not, you may be dealing with a plugin whose developer is no longer prioritising it and may no longer be updating it.
Finally, you should check that the plugin is compatible with the WordPress theme you’re using for your site.
Choosing The Right WordPress Plugins For Your Ecommerce Site
Once you’re familiar with the checklist for identifying quality plugins, you need to focus your plugin search by having a clear idea of the type of WordPress plugins you will be needing for your ecommerce site. Here are some that we consider essential or advisable:
- It’s wise to regularly back up your site to protect it against unexpected breakdowns or crashes, so that you’ll never have to build it back up from scratch in the unlikely event of a major event. But you don’t have to spend time doing manual back-ups every couple of weeks; there are some great plugins that automatically back up your site. Look into these.
- WordPress is among the most targeted content management systems (CMS) by hackers because it’s the most common CMS in the world. Ecommerce sites are especially targeted. This makes it essential to invest in a robust security plugin for your site.
- The last thing you want is a slow, sluggish site that will frustrate visitors and see many of them logging off, before even browsing your products. A slow site also impacts its SEO ranking. Caching speeds up your website by compressing your website files and making them “bandwidth-light”. In the old days, you would have had to manually edit your files for caching and know how to do a bit of coding – but now there are plenty of quality caching plugins to choose on.
- Because it’s fundamental for online shoppers to easily find your online store, hopefully before they go to competitors’ sites, caching is not enough. You should look at investing in a good SEO plugin that will help you optimise your site’s ranking on Google.
- Any ecommerce website on WordPress needs to invest in a comprehensive ecommerce plugin, otherwise customer transactions cannot be facilitated. There are a number of popular and widely used “core” ecommerce plugins to choose from, that will let you build a smooth ordering and payment process for customers and enable them to pay in several ways. Depending on where you sell to – locally, regionally or internationally – and on whether you feel you need to add additional payment methods, you might want to install an additional ecommerce plugin to enhance the functionality of your core one.
- If you sell products that have any kind of aesthetic appeal (from apparel to photography) and in order to make it easy and enjoyable for site visitors to browse your products, you should consider installing a gallery plugin for your site.
- Social proof is a powerful sales tool for ecommerce sites and there are two main types of plugins you can install to leverage its impact on your site: social media integration plugins (so that customers can share products at a click) and plugins that enable compelling customer ratings and reviews on your site.
- It’s important that you have a number of communication channels for your ecommerce site, via which customers can contact you with queries or requests for assistance. Not being available to customers could cause you to lose them from your ecommerce store – but you probably don’t have time to devote yourself to customer support all day. There are a number of customer support plugins you can install, many of which can semi-automate this important aspect of your ecommerce business and eliminate frustration by cataloguing and tracking every customer query.
- Finally, relating to customer support, there may be times when you need customers to read important updates about your site, service or products – for example, changes to product or shipping pricing, website downtimes, or updated terms and conditions. A quality notifications plugin will be a great help in ensuring they won’t miss these.
Some Housekeeping Notes
Even if you have done all the required detective work before selecting a plugin, it is a good idea to assess a plugin’s functionality and performance on a local version of your WordPress site first – meaning a non-public version of the site, which only you can see. That way you can be sure that the plugin works the way you want it to and is safe to install to your live site. Find out how to create a local version of your site here.
All plugins need to be updated from time to time, otherwise they may become useless or disrupt your website. Get into the habit of clicking on “Updates” on the left side of your WordPress dashboard every week or two, to see update reminders.
In tandem with updating your plugins, regularly remove and uninstall any plugins that you don’t need anymore. Always keep your number of plugins to the minimum required. In the ecommerce space, quality WordPress plugins are our friends – but as with friends, having too many of them crammed into the same space can make a bit of a mess.
We hope this article helped you figure out the selection process for WordPress plugins. Let us know in the comments – and please let us know if you think we have left any important types of plugins out.