How to Add Multiple Images to WooCommerce Variations

While WooCommerce’s basic variation image meets simple needs, professional stores require dynamic product displays that showcase every version of your items. How does your store measure up?

There are ways to display virtually unlimited variation images for products, in responsive layouts that work with a user’s existing WooCommerce theme. Multiple variation images can enhance your online store by providing more visual data for buyers, which can increase their confidence in your products and improve conversions.  

In this article, we’ll show you how to start with a basic variation image gallery setup, move through variation configuration, and finish with advanced variation image management features.

Why WooCommerce Needs Additional Variation Images

WooCommerce’s single variation image limit can be a common frustration for online stores. This is particularly true when it comes to products that drive sales by having multiple variations. Having limited display options for these variations could be a deterrent for potential buyers.

Additionally, detailed product photography can help to increase buyer confidence, as it provides more visual details about a product, ensuring that customers are familiar with something before purchasing. Below are just some scenarios in which multiple variation images would be advantageous:

• Fashion retailers need multiple angles to show fabric details and fits, as well as different colors and sizes.

• Furniture stores require close-ups of materials, colors, and details, alongside images of the products themselves.
• Electronics sellers need to showcase product features, connection ports, and different products within a range so that users can understand the options available to them.

WooCommerce’s insufficient product imagery can impact conversion rates, and give small stores a competitive disadvantage compared to major ecommerce platforms offering multiple variation images. 

“When shoppers can’t see every color, pattern, or style of a product, they’re less likely to make a purchase. WooCommerce’s basic image handling puts small businesses at a disadvantage – while major platforms showcase multiple images for each product variation, WooCommerce store owners struggle to give customers the complete visual information they need to make confident buying decisions.”
– Tam Vincent, Content Manager at FooPlugins

In a recent study, 49% of respondents said the reason they normally return ecommerce products is because they don’t match the description. Having more product or variation images could prevent this from happening. For WordPress site owners, FooGallery offers an easy way to help your product listing look more like the product by displaying additional variation images.

How FooGallery Enhances Product Variation Displays 

FooGallery PRO Commerce can help you transform WooCommerce’s single-image limitation into a comprehensive image variation display system. Beyond basic variation images, FooGallery enables you to display unlimited additional images per variation, which means customers can examine products from every angle.

Furthermore, the gallery system automatically syncs with your existing WooCommerce products, which helps you to create product galleries that are organized and look good.

Setting Up FooGallery for WooCommerce Variations 

Setting up FooGallery for basic WooCommerce variations display is easy:

1. Get a 7-day free trial of FooGallery if you want to try it before purchasing. Alternatively, buy and install your FooGallery PRO Commerce license.
2. Find the FooGallery menu in your WordPress dashboard and click ‘Add Gallery’. A new gallery page will open where you can add your images.

3. Upload your additional variation images. You can also add product videos to your galleries and display these alongside your product images. 
4. Set the gallery type to ‘Product Gallery’, and adjust any styling elements. There are multiple gallery layouts to choose from, so you are not limited in your styling; however the Product Gallery layout is already set up to include Buy buttons, sale ribbons, and filtering. 

5. Add the variation gallery to your product using the FooGallery block or a shortcode.

Advanced Gallery Features and Customization Options 

FooGallery has a variety of features to help create beautiful product showcases from the product variations on your site (like the demo gallery below). For example, you can:

• Choose from different responsive layout options to optimize your variation displays across different devices. All of FooGallery’s layouts are responsive, to assist with optimized mobile display and improve customer experience.
• Set up variation-specific lightbox viewing. FooGallery includes a built-in lightbox, which can be further customized so that users can browse through full-size product images.
• Customize gallery styling and image transitions. FooGallery includes a varied range of customizations, such as border styles, hover effects, and more, allowing you to create a gallery that works with your website’s style. 

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Other variation image plugins might only offer basic image swapping; however, this doesn’t give the consumer as much detail about the product. FooGallery’s variation system is more like the in-store experience of examining product variants in detail, as you can add multiple product images to your gallery.

Managing Large Variation Galleries Efficiently 

Dealing with lots of variations at a time can be difficult, but some workarounds can make this easier. For example, you could create a standardized product variation template by creating a single category in WooCommerce for all the different variations of a particular product. 

Using FooGallery PRO Commerce, with its WooCommerce integration, you can create galleries from these product images, thereby showcasing the variations for that product. Doing this will also allow you to keep a consistent gallery structure while using the variation images that you’ve added to that category. To do this:

1. Create a new gallery from the FooGallery menu in the WordPress dashboard.
2. Click on ‘Add Media from Another Source’. 

3. From the list of image sources in the left-hand menu, click ‘WooCommerce Products’ and select the category that you have already set up. Here you can also set the number of products to include, and any products you wish to exclude.
4. Save these settings to return to your gallery and toggle over to the Gallery Preview to see the images in your gallery. Set the gallery type to ‘Product Gallery’ or choose from one of the other options if you prefer. Style your gallery to suit your preferences. 
5. Save the gallery and publish it to a sales or product page using the FooGallery block or the gallery shortcode.

Start Showcasing Your Product Variations Today 

Proper product variation galleries solve one of the core challenges in WooCommerce: having limited image options. Being able to display products from multiple angles provides a number of benefits that can, in turn, have a positive impact on your business. Showcasing multiple product images helps to build customer trust, reduces uncertainty in the buying process, and reduces the likelihood of products being returned.

FooGallery offers the best solution for additional product variation images. You can create galleries to display as many variation images as you like, and can even include product videos within the gallery. Alternatively, FooGallery integrates seamlessly with WooCommerce allowing you to create galleries from the variation products set up in WooCommerce, which you can then display on product pages. 

To promote your products with multiple variation images, try out the 7-day free trial of FooGallery PRO Commerce.