Jess, a PPC (pay-per-click) manager, watches CPC (Cost Per Click) for an ad jump 22% after Google flags a Below-Average Landing-Page Experience. Now she needs answers before the next budget review. Her nightmare might just be your reality! In the world of landing page optimization, speed equals survival. Research from
When you’re running a WooCommerce store, your product images are more than just decoration — they’re an intrinsic part of your sales team. A well-designed gallery can mean the difference between a casual browser and a paying customer. Unfortunately, the default WooCommerce product gallery is functional but limited. The same
Despite implementing traditional CRO techniques, many marketers hit conversion plateaus that are difficult to break through. One clear example of this is A/B testing. Marketers are known to be great at A/B testing, but gains often disappear after the last variant is tried. AI can step in here to fill
Is your WooCommerce store leaving money on the table because of suboptimal conversion rates? A “good” conversion rate is between 2-5% and achieving this means that you’re in the top tier of ecommerce stores. But this isn’t always that simple. From sluggish product pages to clunky mobile checkouts, microscopic friction
Are you struggling to see your revenue increase, even with endless evenings spent on time-consuming tweaks like product descriptions, shipping settings, and attempts to recover abandoned carts? It could be you’re doing everything right… within WooCommerce’s limitations. WooCommerce is an extremely solid foundation for ecommerce; however, it lacks functionality out
Are you struggling to set up conversion tracking on your WooCommerce store? Tracking your conversions is an essential component in running an ecommerce store, as it provides you with invaluable insights into your user behavior. But setting it up correctly can pose a number of challenges, especially as it can
As an ecommerce store owner, you want your products to stand out. But the standard WooCommerce product pages often don’t convert as well as dedicated landing pages. There are a number of reasons why this happens – perhaps there isn’t a clear focus, or a specific CTA, or maybe the
Are you looking to create a professional splash page for your WordPress site? But do you want to do this without compromising your site’s performance, and without the need for coding skills? There are a number of limitations when it comes to traditional methods of creating a splash page. You
A flash sale is an effective way to create a sense of urgency that drives quick sales, while helping to clear out excess inventory or old stock. However, it can be difficult to properly set up flash sales in WooCommerce, with challenges such as nailing down the right promotion strategy
As a website owner, you probably already understand the importance of lead magnets, either to generate more leads, to help you gather valuable user information, or to play an integral role in your sales funnel. But do you know the best way to implement lead magnets or how to get
All those photos sitting on your hard drive could be earning you money right now. Thousands of photographers make a steady income selling their work online. Some earn a few hundred dollars monthly through stock sites like Shutterstock and Adobe Stock. Others build six-figure businesses with their own WordPress photography
You already know that the Add to Cart button is essential to the success of your WooCommerce store. While the default button works, customizing it can significantly boost your conversion rates and enhance your customers’ shopping experience. There are several ways to customize your add to cart button: Plugins, coding,
Are you struggling to convert your site visitors into buyers for products like ebooks, courses, and templates? The eBook market is projected to reach US$14.92bn in 2025, making this a worthwhile avenue for generating income. It also means that now is a good time to set up your site for
If you’ve ever looked at your website’s traffic and thought “Why aren’t more people signing up, buying, or reaching out?”, you’re definitely not alone. Many website owners, whether creative professionals, small business owners, or ecommerce entrepreneurs, assume that boosting conversions requires a tonne of effort and skill sets that they
Looking to improve your WooCommerce store’s user experience? Implementing AJAX (Asynchronous JavaScript and XML) for add to cart functionality can significantly enhance your online store’s performance and customer satisfaction. Instead of disrupting the shopping experience with full page reloads, AJAX lets customers add products to their cart instantly, keeping them
While WooCommerce’s basic variation image meets simple needs, professional stores require dynamic product displays that showcase every version of your items. How does your store measure up? There are ways to display virtually unlimited variation images for products, in responsive layouts that work with a user’s existing WooCommerce theme. Multiple
Are you losing visitors on your WordPress site before they convert into leads? The average ecommerce site has a conversion rate of only 2.5 to 3%. But there are steps you can take to improve this! By employing different actionable strategies you can convert more visitors into leads. For example,
Tracking conversions is an important element in building a successful WordPress website. But setting up effective tracking mechanisms can be complicated! So, if you are looking for guidance on how to set up and optimize conversion tracking for your WordPress site, this article is for you. Setting up accurate tracking
We know that creating content for your WordPress site is important for driving traffic, but just getting visitors to your site isn’t enough anymore. If you want your business to thrive, it is now essential that you transform your existing traffic into consistent revenue. But how do you accomplish this?
Did you know that ecommerce cart abandonment rates reached an all-time high of 70% in 2023? This could be the result of unexpected costs at checkout, or limited payment options. But users also often abandoned carts because of complex checkout processes, issues with mobile usability or poor website performance. Having
Did you know that 61% of visitors will leave your website if they don’t find what they’re looking for within 5 seconds? Without an effective way to keep customers on your site for longer, you could be losing out on a large percentage of your revenue. Exit-intent popups are one
It’s nearly time for the biggest sales of the year! That’s right, Black Friday is around the corner. But if you want to convert visitors into customers, then you need to start promoting your Black Friday sales as soon as possible. In fact, you can start promoting your sale now,
In today’s competitive market, businesses need to convince customers to make a purchase. Using an effective sales funnel is a good way to do this, as it allows you to guide potential customers through a multi-stage buying process. However, the difficulty is in preventing customers from dropping off part way
Landing pages are crucial for turning website visitors into customers. However, creating pages that consistently convert is challenging. Common issues include cluttered design, unclear messaging, slow loading times, poor mobile experience, weak calls-to-action, and lack of testing and improvement. While conversion rates differ across industries, success comes from understanding your
Whether it’s a side hustle supporting your other business activities or your main source of income, WordPress websites have huge potential as a source of passive income. From premium content on the website itself to using your site as a platform to sell a variety of digital products, there’s countless
