You already know that the Add to Cart button is essential to the success of your WooCommerce store. However, not all Add to Cart buttons are created equal – how you customize yours can significantly impact your sales.

As the final step before purchase, this crucial CTA deserves optimization. However, WooCommerce’s default settings offer limited customization.

In this article, we’ll show you how to set up Add to Cart buttons in your WooCommerce store, and how to customize them using three popular methods: 

  1. Plugins
  2. Coding 
  3. Shortcodes

Plus, we’ll introduce you to our recommended plugin, FooGallery PRO Commerce, and demonstrate how easily you can use it to optimize your Add to Cart buttons and drive more sales.

In this article, we’ll talk about the benefits of customizing the Add to Cart button and the most common ways of doing so. We’ll also explain why using a plugin is the best way to customize it, and introduce you to FooGallery PRO Commerce

How to Set Up Add to Cart Button WooCommerce

Once you have installed WooCommerce and set up your products, WooCommerce will automatically add an Add to Cart button to shop pages and each product page.

Note: If you want to display Add to Cart buttons on other pages, many WooCommerce-compatible themes will display the Add to Cart button on shop and category pages by default. Check your theme settings or documentation to see if this feature is supported.

Alternatively, you can use the [add_to_cart] shortcode provided by WooCommerce to manually place an Add to Cart button for a specific product anywhere on your site.

3 Ways to Customize Your WooCommerce Add to Cart Buttons 

The next step is to customize your Add to Cart button. 

There are three popular methods of customizing your WooCommerce Add to Cart buttons. These include coding, using shortcodes, and dedicated plugins.

If you’re not sure which approach of Add to Cart button customization is best for you, here’s a quick overview of the different methods to help you decide: 

MethodLevel of technical knowledgeDescriptionSkills neededIdeal for
CodingHighCustomizing buttons through coding by editing child theme files, using hooks and filters, and writing custom JavaScript or PHP code.Knowledge of PHP, HTML, CSS, JavaScript; familiarity with WordPress and WooCommerce functions and hooks.Developers or advanced users comfortable with coding and web development.
ShortcodesMediumInserting Add to Cart buttons in various parts of the website without deep coding knowledge.Basic understanding of WordPress and shortcodes; ability to copy and paste shortcode snippets.Intermediate users with some WordPress experience who prefer not to deal with extensive coding.
PluginsLowUsing plugins to provide a user-friendly interface for customizing Add to Cart buttons.Basic WordPress skills, such as installing and configuring plugins; familiarity with plugin settings.Beginners or users with limited technical knowledge who want to easily customize their WooCommerce store.

We recommend opting for a plugin to customize your WooCommerce Add to Cart buttons because it simplifies the process, offers extensive customization options, and ensures compatibility without needing advanced coding skills.

Already know which approach you want to take? The upcoming sections provide practical steps you can follow for each method of Add to Cart button customization, starting with our recommended plugin: FooGallery PRO Commerce.

The Best WordPress Gallery Plugin

FooGallery is an easy-to-use WordPress gallery plugin, with stunning gallery layouts and a focus on speed and SEO.

1. How to Customize the Add to Cart Button With FooGallery PRO Commerce

FooGallery PRO Commerce is a gallery plugin that lets you display dynamic product galleries on any page of your site. Using this plugin, you can easily place Add to Cart buttons by product images in your galleries, customize the CTA text, and select what the button triggers once clicked.

Before doing so, please ensure you have purchased, installed, and activated FooGallery PRO Commerce, and created a new product gallery with WooCommerce products.

Read our documentation on setting up PRO Commerce for the full instructions. 

Adding and Customizing the Add to Cart Button

  1. Once your gallery images are loaded from WooCommerce, navigate to the Edit Gallery page.
  2. Click on the Ecommerce tab in the settings panel. Here, you’ll find various options for your product gallery, including button settings.
add to cart button settings
  1. In your button settings, the Add to Cart button will be set to Show by default.
  2. To customize what action the Add to Cart button triggers when clicked. Select an option from the “Add to Cart” Button Behavior dropdown:
    1. Add to cart (AJAX)
    2. Add to cart and refresh page
    3. Add to cart and redirect to cart
    4. Add to cart and redirect to checkout
  3. If you choose to redirect to checkout, consider changing the Add to Cart button text to “Buy Now” for clarity. Adjust this in the “Add to Cart” button text field.
  4. You can choose to Hide or Show the View Product button and set its behavior:
    1. Redirect to the single product page in WooCommerce
    2. Show a larger view of the image in the gallery lightbox
    3. Redirect elsewhere
  5. Set the priority of this button to appear before or after the Add to Cart button. You can also customize its text.
  6. For variable products with different sizes, colors, or variations, enable the Select Options button. Choose to Hide or Show it and set its behavior accordingly.
  7. You can choose to Enable or Disable all three buttons (Add to Cart, View Product, Select Options) in your gallery’s lightbox view.
lightbox button settings

Top tip to boost your Add to Cart button’s effectiveness: FooGallery PRO Commerce allows you to add eye-catching sales ribbons to your product images. These ribbons complement your Add to Cart buttons by drawing more attention to your products, which can result in a higher click-through rate (CTR). 

Here’s an example of a product gallery with Add to Cart buttons and ribbons:

2. How to Customize the Add to Cart Button Using Code 

Customizing the WooCommerce Add to Cart button using code allows you to have complete control over its appearance and behavior. 

Before you start customizing your Add to Cart buttons, make sure you create a child theme to avoid losing your button customizations when you update your theme in the future. 

Then, follow these steps to make basic customizations:

Customize the Button Text

To change the default “Add to Cart” text to something more engaging, like “Add to Bag” or “Add to Basket”. Add the following code to your theme’s functions.php file:

function custom_add_to_cart_text() {

    return __('Buy Now', 'woocommerce');

}

add_filter('woocommerce_product_single_add_to_cart_text', 'custom_add_to_cart_text'); // For single product page

add_filter('woocommerce_product_add_to_cart_text', 'custom_add_to_cart_text'); // For archives, shop pageCode language: JavaScript (javascript)

Customize Button Class for Styling

To apply custom styles to the Add to Cart button, navigate to Appearance > Customize > Additional CSS from your WordPress dashboard and insert the following CSS snippet:

/* Change background color of "Add to Cart" button */

.woocommerce #respond input#submit.woocommerce a.button.woocommerce button.button.woocommerce input.button {

    background-color: #FF5733; /* Replace with your desired color */

    border-color: #FF5733; /* Replace with your desired color */

}

/* Change text color of "Add to Cart" button */

.woocommerce #respond input#submit:hover.woocommerce a.button:hover.woocommerce button.button:hover.woocommerce input.button:hover {

    background-color: #C70039; /* Replace with your desired hover color */

    border-color: #C70039; /* Replace with your desired hover color */

}Code language: CSS (css)

Add Custom Class to Button

Add the following snippet to your child theme’s functions.php file:

function custom_add_to_cart_class( $args, $product ) {

    // Append 'my-custom-class' to the existing classes

    $args['class'] .= ' my-custom-class';

    return $args;

}

add_filter( 'woocommerce_loop_add_to_cart_args', 'custom_add_to_cart_class', 10, 2 );Code language: PHP (php)

Then, from your WordPress Dashboard, go to Appearance> Customize > Additional CSS and add your custom CSS. Here’s an example:

.my-custom-class {

    /* Add your styles here */

    background-color: #f00; /* Example: change background color to red */

    color: #fff; /* Example: change text color to white */

    padding: 10px 20px; /* Example: add some padding */

    border-radius: 5px; /* Example: add rounded corners */

}Code language: CSS (css)

Add Custom JavaScript to Button

You can add custom JavaScript to enhance the button’s functionality. For example, to display a custom message when the button is clicked, add this code to your theme’s functions.php file:

function custom_add_to_cart_script() {

    if (is_product()) {

        ?>

        <script type="text/javascript">

            jQuery(document).ready(function($) {

                $('.single_add_to_cart_button').click(function() {

                    alert('Product added to cart!');

                });

            });

        </script>

        <?php

    }

}

add_action('wp_footer', 'custom_add_to_cart_script');Code language: JavaScript (javascript)

Redirect After Adding to Cart

You can redirect customers to a different page after they add a product to the cart. Add the following code to your functions.php file to redirect to the cart page:

function custom_add_to_cart_redirect() {

    return wc_get_cart_url();

}

add_filter('woocommerce_add_to_cart_redirect', 'custom_add_to_cart_redirect');Code language: JavaScript (javascript)

Or, to redirect to the checkout page:

function custom_add_to_cart_redirect() {

    return wc_get_checkout_url();

}

add_filter('woocommerce_add_to_cart_redirect', 'custom_add_to_cart_redirect');Code language: JavaScript (javascript)

Add a Custom Button After Product Summary

To add a custom “Add to Cart” button after the product summary on single product pages, use the following code:

add_action('woocommerce_single_product_summary', 'my_extra_button_on_product_page', 30);

function my_extra_button_on_product_page() {

  global $product;

  echo '<a href="' . esc_url($product->add_to_cart_url()) . '" class="button">Add to cart</a>';

}Code language: PHP (php)

This code snippet adds a custom “Add to Cart” button after the product summary section on single product pages. It dynamically generates the URL for adding the current product to the cart and applies WooCommerce’s default button styling.

Always ensure you back up your site before making any changes to the code.

3. How to Use WooCommerce Shortcodes to Customize WooCommerce Add to Cart Buttons 

WooCommerce provides several shortcodes that allow you to add Add to Cart buttons anywhere on your site. Here’s how you can use them:

Display an Add to Cart Button for a Specific Product

To display an Add to Cart button for a specific product, use the [add_to_cart] shortcode with the product ID. Add this shortcode to any page, post, or widget:

[add_to_cart id=”99″]

Replace ‘99’ with the actual ID of the product.

Display Add to Cart Buttons for Multiple Products

You can display Add to Cart buttons for multiple products by listing their IDs:

[products ids=”99,100,101″]

Replace ‘99,100,101’ with the actual IDs of the products you want to display.

Customize the Add to Cart Button Text Using Shortcodes

To change the text of the Add to Cart button using shortcodes, you can use the add_to_cart_text attribute:

[add_to_cart id=”99″ add_to_cart_text=”Buy Now”]

Add a Custom Class to the Button

To style the button using a custom class, you need to add a wrapper div or span around the shortcode and then style it using CSS:

<div class="custom-add-to-cart">

    [add_to_cart id="99"]

</div>Code language: JavaScript (javascript)

And then, in the Additional CSS section from your theme’s customizer: 

.custom-add-to-cart .button {

    background-color: #ff6600;

    color: #ffffff;

    border-radius: 5px;

    padding: 10px 20px;

}Code language: CSS (css)

Shortcodes are ideal for quickly placing Add to Cart and other buttons on different parts of your site without needing to dive into PHP or CSS. However, for more advanced customizations, coding provides greater flexibility and control. 

Ultimately, we recommend using a plugin like Foo Gallery PRO Commerce for most users, as this route offers a balance of ease of use, powerful customization options, and reduced risk of errors.

Create Custom Add to Cart Buttons With FooGallery PRO Commerce

Let’s recap: Customizing your WooCommerce Add to Cart button can significantly boost your sales and enhance the user experience. While coding and shortcodes offer customization options, FooGallery PRO Commerce provides a user-friendly, powerful solution.

With FooGallery PRO Commerce, you can:

  • Easily create dynamic product galleries.
  • Seamlessly integrate and customize Add to Cart buttons.
  • Add eye-catching sales ribbons to draw attention and increase CTR.

And much more!

Why settle for ordinary when you can transform your WooCommerce store into something extraordinary? Elevate your store’s appeal, captivate your customers, and drive more sales with FooGallery PRO Commerce. Get started with FooGallery PRO Commerce today!

The Best WordPress Gallery Plugin

FooGallery is an easy-to-use WordPress gallery plugin, with stunning gallery layouts and a focus on speed and SEO.

FAQs

  1. Why Create a Custom Add to Cart Button for Your WooCommerce Store?

Creating a custom Add to Cart button for your WooCommerce store can significantly enhance customer engagement and boost sales. By customizing its placement, appearance, and functionality, you can make the button more noticeable, align it with your brand identity, and improve the overall shopping experience, leading to higher conversion rates.

  1. What Are the Most Common Ways of Customizing the Add to Cart Button?

​​Here are the most common ways people customize Add to Cart buttons in WooCommerce:

  • Text changes: Modify “Add to Cart” to more engaging text like “Shop Now” or “Add to Bag.”
  • Design adjustments: Alter color, size, and style to match branding; add icons or hover effects.
  • Relocation: Place the button on the homepage, sidebar, shop pages, archive pages, or in pop-ups for increased visibility.
  • Custom product options: Add variation dropdowns and quantity fields directly to the button.
  • AJAX Add to Cart: Enable real-time additions without navigating away from the current page.
  • Popup cart: Show cart contents in a popup window for easier modifications.
  • One-click checkout: Allow customers to go straight to the checkout page after clicking the button.
  • A/B testing: Experiment with different designs and placements to find the most effective version.

The Best WordPress Gallery Plugin

FooGallery is an easy-to-use WordPress gallery plugin, with stunning gallery layouts and a focus on speed and SEO.