Turn Blog Readers into Loyal Customers: Advanced Strategies

We know that creating content for your WordPress site is important for driving traffic, but just getting visitors to your site isn’t enough anymore. If you want your business to thrive, it is now essential that you transform your existing traffic into consistent revenue.

But how do you accomplish this? According to research from Grow and Convert’s analysis of 60+ posts, strategic conversion optimization can increase rates by a massive 2400% compared to basic approaches. In other words, there are techniques you can employ to drive conversions through your content. 

In this article, we’ll show you how to use strategic placement of conversion elements, psychology-driven timing, and authentic urgency-building to achieve more conversions from your blog content.

Transform High Blog Traffic into Sales: What’s Blocking Your Conversions? 

Low conversion rates can be frustrating, but it can be useful to identify and understand the more common challenges preventing blog traffic from converting. Three of the more advanced conversion blockers are:

1. Misaligned search intent: Many blog owners choose keywords that have high search volumes or interest, but that don’t necessarily translate well into conversion intent.
2. Poor engagement tracking: There can sometimes be a disconnect between measuring which content drives conversions as opposed to just traffic. For example, you may have a page that seems to drive a lot of traffic, but most users bounce before exploring further or completing a CTA.
3. Weak content-to-offer alignment: Some blog content fails to align with the offers or solutions that are being promoted. For example, a blog about “tips for saving money” might engage readers, but if the CTA promotes an unrelated product like luxury financial services, conversions are likely to be very low.

Modern WordPress blogs need a more systematic approach to conversions, which combines:

• Strategic conversion widget placement and contextual calls-to-action that match reader intent and are based on user behavior patterns. To implement this on your WordPress blog, you can leverage a dedicated conversion plugin like FooConvert.
• Mobile-first conversion elements to capture the portion of your traffic that doesn’t come from desktop.
• A well-executed keyword research strategy that prioritizes user and conversion intent, and aligns with the value proposition of your site.
• Social proof and credibility signals that build trust in your brand voice.

Now that we better understand the approach we need to take, let’s look at specific, actionable solutions for these conversion ‘blockers’.

High-Impact Conversion Optimization Techniques With FooConvert 

Below, we’ve outlined several conversion optimization techniques, which work best together as a unified system (rather than in isolation). There are various tools that you could use to accomplish this, but we primarily recommend FooConvert – the best blog conversion plugin for WordPress. It allows you to strategically combine conversion widgets like exit-intent popups and scroll triggers to capture and convert your audience into qualified leads. 

FooConvert is fully mobile-responsive and the premium plugin will have advanced conversion tracking capabilities to allow you see how each widget is performing and make data-informed decisions on how to optimize conversions on your site.

Psychology-Driven CTA Placement and Timing 

Before considering where or when to display CTA’s, it is first important to understand user behavior and intent. Understanding why someone is on your website, and what they hope to achieve, will help you better align your CTA triggers with the user journey. For instance, they may simply be looking for information, or they might want to make a purchase. 

You can then craft CTAs and trigger them at the best time for maximum effect.  For example, a page targeting a “how-to” query might benefit from scroll-based CTAs, while a product review page could use exit-intent popups to convert readers who might initially be hesitant about your offerings.

FooConvert lets you trigger CTAs in a number of ways:

• On page load to greet users immediately with time-sensitive offers. 
• When an anchor is clicked or scrolled to, to engage readers when they interact with specific elements, like FAQs or navigation links.
• When exit intent is detected, to capture attention with last-chance promotions.
• During page scroll to connect with engaged readers as they consume your content.

It is advisable to also employ A/B testing to experiment with the settings of widget triggers in FooConvert. By testing different iterations of the same widget, you can assess which combinations work best for the varying search intents of your blog posts.

Exit-Intent and Mobile Optimization Strategies 

An exit-intent popup is, as the name suggests, a CTA that appears as someone is about to leave the page. These are particularly useful for engaging and converting visitors who just need a final nudge. Additionally, you can tailor these for your blog pages to better capture potential leads. 

A useful approach is to ‘escalate’ up to exit-intent conversion strategies. For example, you can start with FooConvert’s sticky footer bars to display a subtle CTA and then advance to more prominent exit-intent popups as reader engagement progresses. 

When crafting your exit-intent popups, consider using loss aversion tactics to make the reader feel like they’re missing out on something by exiting your page. You can do this by generating urgency with a countdown timer, offering something for free, or creating a sense of exclusivity, all of which can help make your popup more effective at converting.

FooConvert premium addons will offer a range of pre-designed templates for exit-intent popups, making retaining site visitors easier than ever. Importantly, they are all optimized for mobile, ensuring a wide reach across different devices and a good user experience. 

Building Trust and Urgency in Your Blog Content 

There are two important concepts in consumer psychology: trust and urgency. Understanding these ideas, in relation to marketing, can make a significant difference in your approach to creating CTA’s and driving conversions. 

Trust is the perception formed of your brand or website in the eyes of the reader. There are different ways to build trust, such as through clear communication, displaying positive reviews, and maintaining transparent practices. If your brand appears more reputable, readers are more likely to engage with a CTA. 

Urgency is a psychological trigger that taps into the fear of missing out (FOMO) by creating the perception that you need to act quickly or miss out on an offer or deal – this is an important part of consumer psychology. In fact, a recent campaign showed that adding urgency to CTAs can increase conversion rates by 332%. 

To create urgency, you can employ tactics like countdown timers, phrases such as “only a few left”, or exclusive deals to motivate consumers to make quicker decisions and reduce hesitation.

To maximise conversions you can leverage both of these concepts, creating strategic combinations of trust elements with time-sensitive offers. For example, you could craft a CTA with: “Limited-time offer: Order within the next 2 hours for free shipping!” (providing the urgency) paired with “Trusted by over 10,000 happy customers worldwide” (adding an element of trust). This strategy can effectively boost the performance of your CTAs and achieve your blog conversion goals. 

Social Proof and Credibility Signals 

One aspect of building trust in your website or brand is social proof, which is also vital for any transactional or buyer-intent situation on your site. Social proof is the psychological phenomenon where people consider the actions and opinions of others when determining their own behavior, especially in uncertain situations. It’s commonly used in marketing to build credibility and influence decisions.

You can build social proof in a number of ways, such as by showcasing user reviews, testimonials, or success stories. This builds trust with new visitors by demonstrating that others have benefitted from your content or offers.

Incorporating social proof elements, such as ‘Join 10,000+ subscribers’ or ‘Trusted by 100 000 users’, into your FooConvert CTA designs can increase conversion rates by reducing hesitation. You can also set your FooConvert widgets to display social proof like this at key moments, by using a trigger such as exit intent, or after the user scrolls past a certain point in your blog post.  

Creating Scarcity Without Sacrificing Authenticity 

The idea of scarcity can be leveraged to add even more of a nudge to your CTAs. If your offering appears scarce or time-limited it creates a sense of urgency, making site users less hesitant to take your offer. 

You can implement scarcity in CTAs by offering value, such as an eBook download or webinar registration for a limited time only. Other examples of scarcity in CTAs could include limited numbers, such as “Only 3 items left in stock – order now” or “Exclusive deal for the first 100 customers”, or more exclusive and rare offers, like “Limited edition – available while supplies last”.

These types of CTAs are often effective with a sticky bar solution such as FooConvert’s sticky footer or FooBar’s announcement bar. The benefit of using a bar (over a popup, for example) is that they don’t interrupt the reader’s progress. However, you can still customize them to stand out from the page with brighter colors, or in the case of FooBar PRO, with attention-grabbing animations for CTA buttons. 

While urgency and scarcity can be excellent motivators, they shouldn’t be used at the cost of trust and authenticity. To create scarcity authentically, it is advisable to highlight genuine constraints, such as limited stock, exclusive time-sensitive offers, or unique product features that justify the limitation. You can also maintain credibility by being transparent and avoiding exaggerated claims.

Streamline Your Conversion Strategy With FooConvert 

At the beginning of this article, we mentioned how essential content is to building traffic for your website blog. But you can take this a step further and implement strategies to convert these users into customers. 

FooConvert is the best WordPress solution for converting blog readers, whether with:

• Exit-intent popups (with a range of pre-styled customizable designs) that can display targeted offers right before visitors leave.
• Strategic placement of CTAs based on scroll depth and user engagement.
• Non-intrusive bars and flyouts for persistent visibility of key messages.

FooConvert is designed to be fully mobile-responsive for consistent UX across devices, essential in today’s online landscape. Additionally, the PRO features include a widget analytics dashboard for tracking conversion performance, allowing you to make data-driven decisions when crafting conversion widgets. 

Boost your blog conversions today with FooConvert.