Are you losing visitors on your WordPress site before they convert into leads? The average ecommerce site has a conversion rate of only 2.5 to 3%. But there are steps you can take to improve this!
By employing different actionable strategies you can convert more visitors into leads. For example, well-designed popups have a conversion rate of 4.01% – that’s 4 out of every 100 visitors to your site. Testimonials, social proof, or clearly defined calls to action (CTAs) are just some of the ways you can boost your conversions.
In this article, however, we will focus on how to use WordPress lead generation plugins to help capture and convert visitors through popups, forms, and other engagement tools. In this way, you can capture more leads and boost your conversion rate.
Why Lead Generation Plugins are Crucial for WordPress
A lead generation plugin can be used on your WordPress website to capture and manage potential customer information, such as email addresses or phone numbers, often through forms, popups, or CTA buttons. This can help online businesses attract, engage, and convert more visitors into leads for marketing or sales purposes. For WordPress site owners who need more email sign-ups or conversions from their site, this is an essential tool. Here’s an example of this:

However, there are a range of different lead generation strategy plugins available, so it is important to choose the best option for your needs. Each plugin will offer different features, which will have a varying impact on your site’s capacity to grow subscribers and/or revenue.
To get a better understanding of what’s available, here are some of the ‘must-have’ features of a good WordPress lead generation plugin:
- Customizability: Good lead generation plugins like FooConvert will allow you to create tailored popups and widgets to get the attention of your site users.
- Integrations: Some lead generation plugins allow for CRM and email marketing integrations. For example, HubSpot for WordPress integrates with a number of popular platforms such as Mailchimp and Gravity Forms.
- Analytics: In-depth reporting and performance tracking are an intrinsic part of lead generation. FooConvert, for instance, offers conversion data for each widget in real time.
“Lead generation analytics isn’t just about counting conversions – it’s about understanding the complete journey from visitor to lead. When businesses track detailed metrics and analyze performance patterns, they can transform basic data into strategic decisions that drive exponential growth. Every click, form submission, and conversion tells a story that helps optimize future lead generation efforts.” Tam Vincent, Content Manager at FooPlugins. - Design flexibility: It is advisable to prioritize plugins with lead generation widget template libraries and customization options, which will help you maintain brand consistency.
- Performance impact: Finally, the plugin should be lightweight and work well with your existing site setup to minimize the impact on page load times and overall site performance.
Comparing Top WordPress Lead Generation Plugins and Pricing
Below, we take a look at some of your options for lead generation plugins, giving you an overview of some of the key features for each.
OptinMonster is a well-known, highly flexible option for those who want to add customizable widgets to their site. It comes with a host of useful tools, such as targeting and analytics, and you get a set number of page views, depending on your plan. However, it’s more of a ‘general’ solution in that it isn’t designed specifically for WordPress. The Pro plan, which includes 3 sites, costs $73 per month.

Thrive Leads is a good WordPress solution for creating opt-in forms and it includes A/B testing, and analytics to see how your opt-in widgets are performing. However, its focus is on lead generation, and therefore may not work for you if you’re looking for a more comprehensive conversion plugin. Thrive Leads is available for $199 per year, or you can choose Thrive Suite for an integrated plugin package, for $299 a year.

WPForms is another option worth considering; it’s easy on beginners with its drag-and-drop form-building features. But it isn’t built specifically with conversions in mind; while it can be used to build contact and opt-in forms, it’s also a tool for creating payment forms, quizzes, and questionnaires. However, it lacks the analytical features offered by some of the other plugins. The Pro plan, which can be used on 5 sites, costs $399 per year, but basic users can get the ‘essential’ version for $99 a year.

FooConvert comes in as the most affordable, comprehensive, and powerful lead generation plugin. It’s designed specifically for WordPress, and it works out of the box with pre-designed lead generation widgets while also being completely customizable. It also comes with real-time tracking features in the PRO Analytics version, and you can download it for free now.
We’ll discuss FooConvert in more depth below, but for now, here’s an example of FooConvert displaying a form for lead generation.
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FooConvert: The Complete Solution for Lead Generation and Tracking
FooConvert is a high-performing lead generation and tracking tool for WordPress. With its different widget options (bars, flyouts, and popups), you can create or customize a range of conversion-focused elements for your website.
The Best WordPress Conversion Plugin
FooConvert is an easy-to-use WordPress conversions plugin, draw attention, increase sales and engagement.
FooConvert gives you the ability to create custom CTAs, exit-intent popups, and time-sensitive offers, that are all completely mobile responsive. The plugin works out of the box, with minimal setup required, to ensure your site converts day and night.
There is also a wealth of lead-generation potential. You can craft widgets to display forms built, for example, by Gravity Forms. You can create lead magnets by offering a product or service for free, or at a reduced rate. Or you can gather leads by creating FOMO; an upcoming product launch is a good opportunity for lead generation. You can even add a Mailchimp form to your popup.
Unlike some other lead generation plugins, FooConvert doesn’t rely on an external third-party platform and is designed to work completely and exclusively within WordPress. With FooConvert, you can create an unlimited number of widgets, with no limits placed on views, clicks, or other engagements. Plus, the PRO Analytics addon gives you insightful data that you can use to maximize conversions.
Ready-to-Use Templates and Conversion-Focused Widgets
The widgets in FooConvert are specifically designed to help you build email lists and generate leads, and there will be an ever-growing range of templates available within the plugin, making it simple to integrate them. For example, the plugin comes with a range of exit-intent popup designs that can easily be adapted to fit your site aesthetic.

Other available widgets include:
- Flyout widgets for highlighting lead magnets and special offers.
- Top/bottom bars for newsletter signups and CTAs.
- Exit-intent, page scroll, and timed trigger options that allow you to display your widget at the best time for the greatest impact.
While FooConvert will include a number of pre-styled templates, the free version allows you to build and customize any widget you might need. You can select a bar, flyout, or popup widget and add content from the block editor, allowing you to add images, text, forms, and much more to your widgets. These can then be styled and customized to match the look and feel of your site.
Real-Time Analytics Dashboard and Performance Insights
FooConvert PRO Analytics is an addon that can be used with the free version of FooConvert (or for any of the pro templates). This addon gives you a number of advanced features for tracking widget performance across your site. It gathers data on how each widget is performing in terms of views, clicks, engagement, conversions, and sentiment.

Using these statistics, you’re able to optimize widget placement and timing according to what works best for your audience. For example, you can test different versions of FooConvert’s widget templates to see which is the highest-converting or measure the effectiveness of your CTAs on different pages or posts.
Setting up proper conversion tracking is essential if you want to analyze the effectiveness of your CTAs and conversion widgets, and use this data to make strategic changes to your campaigns. Understanding your audience’s behavior, and learning how they react to different conversion strategies, can give you a significant advantage and improve your conversion rate.
Unlike other lead gen plugins, FooConvert lets you see the effectiveness of your campaigns in real time, directly within your WordPress dashboard. With this data, you can take action and make quick decisions about how best to optimize your widgets.
Transform Your Website Into a Lead Generation Engine Today
There is a diversity of lead generation solutions available for WordPress users, so the solution you use will ultimately depend on your needs and your budget. However, it is advisable to opt for a lead generation tool that allows you to use customizable templates and strategically placed conversion-focused widgets to capture more leads effectively.
FooConvert is the best solution for this. Not only does it provide you with a multitude of lead generation options, but it can also be used to build various conversion-focused widgets for your website. Plus, it lets you monitor performance and refine your conversion strategies with a detailed, real-time dashboard. With these tools, you can build, maintain, and boost an effective lead generation strategy.
Don’t let potential leads slip away. Download FooConvert today and start building a stronger pipeline for your WordPress site!
The Best WordPress Conversion Plugin
FooConvert is an easy-to-use WordPress conversions plugin, draw attention, increase sales and engagement.