Getting Started with FooConvert: For Ultimate WordPress Conversion Optimization

Did you know that the average website only converts approximately 2.35% of its visitors into leads or customers? For WordPress site owners, this means 97 out of 100 potential customers leave without taking action. But here’s the good news: with the right conversion optimization tools, you can significantly improve these numbers.

This is where FooConvert comes in. The latest plugin from FooPlugins, FooConvert is a complete WordPress conversion optimization solution aimed at helping site owners achieve conversion rates well above the industry average. Whether you’re running an ecommerce store, a business website, or a blog, this comprehensive guide will show you exactly how to harness FooConvert’s power to transform your visitors into valuable leads and customers.

In this article, we’ll look at some conversion optimization fundamentals before introducing you to FooConvert. Then we’ll walk you through setting up FooConvert for maximum impact, creating your first high-converting widget, and finally discuss how to optimize your setup for better performance.

What is Conversion Optimisation?

Conversion optimization isn’t just about making changes to your website – it’s about understanding your visitors’ journey and then removing any obstacles that stand between them and taking action. Whether you’re aiming to increase email sign-ups, boost sales, or enhance engagement, the fundamental principle remains the same: make it easier for your visitors to say ‘yes’.

The most successful websites don’t leave conversions to chance. They strategically implement conversion elements like well-timed popups, attention-grabbing notification bars, and smartly positioned opt-in forms to guide visitors toward desired actions.

For example, a well-timed notification bar could be used by an ecommerce store selling WordPress themes to announce a limited-time 20% discount. By positioning this bar at the top of the site and including a countdown timer, they have created a sense of urgency that visitors won’t be able to ignore. As a result, conversion rates would increase during the campaign period, meaning an increase in sales. The key isn’t just the offer itself, but the strategic timing and placement that capture attention without disrupting the browsing experience.

A WordPress tutorial site could implement an exit-intent popup offering a free ‘WordPress Speed Optimization Checklist’ just as visitors were about to leave the site. This targeted approach can result in an increase in email sign-ups, transforming what would have been lost traffic into valuable subscriber relationships. The success is in understanding user behavior and offering relevant value at precisely the right moment.

Here’s an example of an exit-intent popup:

But here’s the key: these elements need to be both visually appealing and psychologically compelling, appearing at exactly the right moment in the user’s journey. This is where FooConvert steps in as your conversion optimization ally.

Understanding FooConvert

What Is FooConvert? FooConvert is more than just another WordPress popup plugin – it’s a complete conversion optimization toolkit designed specifically for WordPress users. At its core, FooConvert offers:

• Customizable conversion widgets (popups, bars, and flyouts)
• Advanced targeting options
• Mobile-responsive designs
• Lightning-fast performance
• Seamless WordPress integration

There are several key features that set FooConvert apart:

1. Intelligent Conversion Widgets: FooConvert offers a variety of widgets, including modal popups (perfect for increasing newsletter sign-ups), top and bottom notification bars (subtle yet effective), and exit-intent popups (which can be used to recover leaving visitors).
2. Lightweight Architecture: FooConvert is a light-weight plugin with fast load times and smart asset loading (loads only when needed), and it works seamlessly with popular caching plugins.
3. Advanced Targeting System: Behavior-Based Triggers include scroll depth (e.g., shows after 50% scroll), time on page (e.g., engages after 30 seconds), exit-intent detection, or anchor triggers. Widgets can be displayed on specific posts / pages and to specific user groups.
4. Design and Customization: The plugin include a visual editor, with no-code customization and a live preview. Users can access predesigned templates for a quicker setup.
5. Analytics and Testing: FooConvert free offers basic analytics, such as Clicks and Views. For more stats, FooConvert PRO offers advanced conversion tracking, with view rate, engagement rates, sentiments and more. Use the analytics to assess the effectiveness of changes made to widgets and make data-driven edits.

The Essential FooConvert Setup Guide

Step-by-Step Installation

To install FooConvert, go to Plugins > Add New in your WordPress dashboard and search for “FooConvert“. Click “Install Now” followed by “Activate”. For FooConvert PRO, download the plugin .zip file from your activation email, install on your WordPress website and use your license key to activate your premium features.

FooConvert needs minimal setup, as default settings will be applied, and all widgets will automatically be mobile-responsive. However, FooConvert PRO users can change the Analytics Retention setting. Any other settings can be set / adjusted when creating / editing individual widgets.

From the FooConvert Dashboard, you can also opt to Create Demo Content. This will create several different draft widgets, which you can use or experiment with. This will also spin up some demo stats, to give you an idea of how this will work.

Creating Your First Widget

First, choose your widget type: a Popup (for important offers or lead magnets), a Bar (for announcements or persistent CTAs) or a Flyout (for subtle but effective messaging). A new page will open, where you can click “Add New” to get started.

To create your widget, you can follow these steps:

• Select a template. Choose an empty or predesigned template for your widget.
• Customize your design. You can add any blocks, including headings, paragraphs, buttons and images to your widget. Edit these to suit your brand and purpose.
• Set display rules. This will include choosing the trigger with which you want to activate the widget (page scroll, exit-intent, etc.).
• Define your location and target audience.

Once this is done, publish your widget and navigate to the relevant page or post to review it.

Performance Optimization

As mentioned, FooConvert is set up to work seamlessly, and requires little additional optimization. However, there are several factors that you should take into consideration, to ensure optimal performance.

• If you are using any logos, icons or images in your widgets, ensure that these are optimized. Very large images will slow down loading times.
• If you are using forms in your widgets, keep them short and focused, to increase the likelihood of engagement.
• Test your widgets on multiple devices, including mobile. The close button, and any other clickable elements, should be easily accessible for a better user experience.
• Monitor page and widget performance. If you notice that your page has become sluggish, try adjusting your widget for better performance.

Quick Start Ideas

Ready to get started? There are a variety of ways in which you can use FooConvert to boost conversions on your WordPress site. But here are some popular ideas that you can use to get going:

1. Lead Generation: Build a Newsletter signup popup, a free resource download bar, or a consultation booking flyout.
2. Ecommerce: Create a first-time visitor discount popup, a cross-selling flyout for related items, or a product announcement bar.
3. Content Marketing: Offer a content upgrade with a flyout, encourage blog subscriptions with a popup, or provide resource library access with a bar.

FooConvert: A Quick Recap

Setting up FooConvert is your first step toward better conversion rates. Best of all, it’s a simple process, that’s easy to acheive:

1. Install FooConvert using our guide above
2. Create your first conversion widget
3. Test thoroughly on different devices
4. Monitor results for 7 days
5. Make data-driven adjustments

Remember, though, successful conversion optimization is an ongoing process of testing, measuring, and improving. In our next guide, we’ll dive deep into advanced FooConvert strategies to help you maximize your conversion rates.

For now, you can get started by building your own conversion widgets. Download FooConvert now.