With video becoming an increasingly popular choice for marketing, screen recording isn’t just a nice-to-have; it’s essential. But simply capturing a video isn’t enough; you also need to display it properly by using a plugin like FooGallery

More and more, websites and marketers are turning to video, making it one of the fastest growing mediums online. Video creates a dynamic way to communicate with your audience, while giving you the visual content you need to stand out. Screen recording helps you accomplish this, especially when it comes to creating informative content for your audience.

Here are just some of the ways you can use video and screen recording effectively.

  • to educate and inform: use tutorials, how-to-videos and demos to easily and effectively engage your audience
  • for product showcases: use video to explain and demo a new product
  • as an added boost for social media: get more likes and followers
  • for presentations: explain concepts, or add visual appeal, through video
  • to add a personal touch: overlay a webcam recording on top of your screen capture

Top Tips for Screen Recording

Recording the images on your screen can help you demonstrate your point. This is true whether you’re playing a game and sharing your tips or working through something more complex or technical.

But you need to remember that recording your screen and creating a video takes some work. It’s important to plan what you want to do (do some practice runs) and, if you’re adding voiceover, to give some thought to what you want to say.

Make sure you have the right equipment. There are plenty of apps that can help you with the actual screen recording, but you also need a good microphone. Look for apps that help you edit your video, or even just your screenshots, after you’ve captured them. And once you’re done, choose a plugin that allows you to play your video effectively.

Screen Recording How To

If you only need the basics, you can record your screen by using something you probably already have. Both PowerPoint and Quicktime (on a Mac) will allow you to record what’s happening on your screen.

If you’re looking for something with a few more features, have a look at these apps.

Bandicam offers screen recording, game recording and device recording with handy features like webcam overlay and recording a select area of the screen. You can record your voice, add mouse click animations and change your video format settings.

Icecream Screen Recorder allows you to capture a screen either as a screenshot or as a video. Some of the features include area selection, zooming in while recording, adding audio, and scheduling screen recordings.

Snagit is a handy app for capturing screenshots and video. It also lets you select your screen area, plus you can add or edit text, add visual cues (like arrows), and turn short screen recordings into animated gifs.

Once you’ve made your video, display it properly! After going to all that trouble, you want your video to make a statement. FooGallery Pro is a responsive gallery plugin that allows you to create video galleries or galleries with both photos and videos. Another option is to use FooBox Pro: this is a lightbox plugin that allows you to open videos in a lightbox above your page.

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