You’re getting fewer leads and sales, or less engagement overall, and you notice that this correlates with your bounce rate. Perhaps your bounce rate appears off, either suspiciously low or worryingly high, but you can’t be certain if that is the problem. “Bounce rate is the percentage of visitors who
Jess, a PPC (pay-per-click) manager, watches CPC (Cost Per Click) for an ad jump 22% after Google flags a Below-Average Landing-Page Experience. Now she needs answers before the next budget review. Her nightmare might just be your reality! In the world of landing page optimization, speed equals survival. Research from
Despite implementing traditional CRO techniques, many marketers hit conversion plateaus that are difficult to break through. One clear example of this is A/B testing. Marketers are known to be great at A/B testing, but gains often disappear after the last variant is tried. AI can step in here to fill
Is your WooCommerce store leaving money on the table because of suboptimal conversion rates? A “good” conversion rate is between 2-5% and achieving this means that you’re in the top tier of ecommerce stores. But this isn’t always that simple. From sluggish product pages to clunky mobile checkouts, microscopic friction
Are you struggling to set up conversion tracking on your WooCommerce store? Tracking your conversions is an essential component in running an ecommerce store, as it provides you with invaluable insights into your user behavior. But setting it up correctly can pose a number of challenges, especially as it can
As an ecommerce store owner, you want your products to stand out. But the standard WooCommerce product pages often don’t convert as well as dedicated landing pages. There are a number of reasons why this happens – perhaps there isn’t a clear focus, or a specific CTA, or maybe the
User tracking is an essential strategy for many ecommerce, business and other WordPress websites. But with tracking, comes the challenge of ensuring GDPR compliance. While traditional tracking tools often fall short of compliance standards, there are certain WordPress plugins that allow you to get consent and gather necessary data only,
Are you looking to create a professional splash page for your WordPress site? But do you want to do this without compromising your site’s performance, and without the need for coding skills? There are a number of limitations when it comes to traditional methods of creating a splash page. You
A flash sale is an effective way to create a sense of urgency that drives quick sales, while helping to clear out excess inventory or old stock. However, it can be difficult to properly set up flash sales in WooCommerce, with challenges such as nailing down the right promotion strategy
As a website owner, you probably already understand the importance of lead magnets, either to generate more leads, to help you gather valuable user information, or to play an integral role in your sales funnel. But do you know the best way to implement lead magnets or how to get
FooConvert has just been updated to the latest version and now includes more ready-made templates and useful features, ensuring you can maximize your conversions. FooConvert is our conversion-focused widget plugin which allows you to create multiple widgets, all geared towards increasing engagement, driving sales and building leads. With three widget
Building landing pages without inspiration can be a challenge. Ideally, you want your landing pages to be a balance of compelling design, persuasive copy, and seamless functionality – all tailored to a specific audience and goal. Achieving this is not always easy. However, by looking at examples that highlight specific
In a world where trust drives conversions, the right social proof plugin can turn casual visitors into loyal customers. But there are countless options available, and choosing the best tool to showcase real-time engagement, reviews, and user activity could make all the difference when it comes to boosting your credibility
Have you ever considered using the content on your WordPress website as an effective means to increase conversions? Strategically designed case studies are one of the most effective types of content for increasing conversions on sites, making them a valuable resource for anyone wishing to boost conversions. However, organizing case
Are you struggling to convert your site visitors into buyers for products like ebooks, courses, and templates? The eBook market is projected to reach US$14.92bn in 2025, making this a worthwhile avenue for generating income. It also means that now is a good time to set up your site for
If you’ve ever looked at your website’s traffic and thought “Why aren’t more people signing up, buying, or reaching out?”, you’re definitely not alone. Many website owners, whether creative professionals, small business owners, or ecommerce entrepreneurs, assume that boosting conversions requires a tonne of effort and skill sets that they
Did you know that roughly 44% of businesses use A/B split testing tools to optimize their conversions? We think that number should be higher! Using A/B testing can potentially result in improved user experience, which could increase conversions by up to 400%. This makes it a valuable resource for any
In today’s competitive digital landscape, converting website visitors into customers or subscribers isn’t just important — it’s essential. WordPress site owners face a crucial decision when choosing a conversion optimization plugin, as this choice can significantly impact their business success. With numerous options available in 2025, finding the right solution
Did you know that the average website only converts approximately 2.35% of its visitors into leads or customers? For WordPress site owners, this means 97 out of 100 potential customers leave without taking action. But here’s the good news: with the right conversion optimization tools, you can significantly improve these
Many online businesses will be familiar with this common problem – critical CTAs and announcements not being visible enough on your website, and getting missed as a result! This inevitably results in fewer conversions and a loss in traffic, revenue, or opportunities for building leads. However, there are practical solutions
Are you losing visitors on your WordPress site before they convert into leads? The average ecommerce site has a conversion rate of only 2.5 to 3%. But there are steps you can take to improve this! By employing different actionable strategies you can convert more visitors into leads. For example,
Tracking conversions is an important element in building a successful WordPress website. But setting up effective tracking mechanisms can be complicated! So, if you are looking for guidance on how to set up and optimize conversion tracking for your WordPress site, this article is for you. Setting up accurate tracking
We know that creating content for your WordPress site is important for driving traffic, but just getting visitors to your site isn’t enough anymore. If you want your business to thrive, it is now essential that you transform your existing traffic into consistent revenue. But how do you accomplish this?
Did you know that ecommerce cart abandonment rates reached an all-time high of 70% in 2023? This could be the result of unexpected costs at checkout, or limited payment options. But users also often abandoned carts because of complex checkout processes, issues with mobile usability or poor website performance. Having
Did you know that 61% of visitors will leave your website if they don’t find what they’re looking for within 5 seconds? Without an effective way to keep customers on your site for longer, you could be losing out on a large percentage of your revenue. Exit-intent popups are one
