There were a number of reasons motivating our move. We go into a bit more detail about our decision to include monthly pricing below. Plus we take a look at a what you need to know about our new monthly license.
Why Monthly Pricing?
We decided to implement monthly pricing now as we have seen that an annual cost can be too much of a burden for a lot of people at this time, especially freelancers. The Covid-19 pandemic has lead to economic pressure and we didn’t want to add to that by asking for an upfront annual payment. The monthly payments instead allow our customers the chance to budget while maintaining their business.
We have, in fact, been considering monthly payments for a while. We believe it will allow people to experience our PRO plugins without having to commit to a long-term investment. Some of our customers have said that they only need the premium features for a limited time. Additionally, our Free Trial is only valid for 7 days, and some may need longer to decide if PRO is the right option for them.
However, monthly payments usually result in a higher price for the same period. This is standard practice to account for the rate of attrition. On top of this, we didn’t want to disadvantage our other loyal customers, who have committed to the upfront annual payment. In other words, we didn’t want to introduce a monthly price that would end up disadvantaging any of our customers.
These have all been requests and considerations that we wanted to take into account so that we could find the best balance for our customers and our business. We also needed to find the right balance between our monthly and annual prices.
What You Need To Know
Based on the above considerations, we have decided to introduce monthly pricing. We think it’s in our customer’s best interests to have this option. But we have introduced a few changes to the monthly licenses. Here’s a breakdown of the main points.
The monthly plans include all of the premium features. They are valid for the same number of sites as the annual licenses. So you still get everything that our annual subscribers get in terms of the Pro features, but for the limited period of one month.
However, when our annual plans expire, our customers don’t lose the premium features. They no longer have access to our premium support and any future PRO upgrades will not be available to them. This is different for the monthly plans, where our users will lose access to premium features once their license expires. On top of this, they won’t get access to future upgrades or Pro support.
As with our annual licenses, monthly licences are set to auto-renew at the end of your subscription. You will receive a reminder about this before it happens. Should you wish to cancel the subscription, you can do so at any stage from your Freemius Dashboard.
You can access this from the account page on FooPlugins.
We have tried to make our monthly pricing options as affordable as possible. The monthly prices are, however, slightly more than the annual price per month.
This means that it is more cost effective to purchase an annual license. But, for reasons discussed, we understand that this isn’t always possible. So if you decide you want to upgrade to the annual license within the first 6 months, then we will offer you a pro rata rate for our annual license. Simply contact our support team, and they’ll help you out.
You’ll see our new pricing when you click on the Buy Now button on any of our Pricing tables. FooBox starts at $3.99 per month and FooGallery at $6.99. Once you click on this button, a panel will open where you can select the plan and billing option.
When you see our price per month, remember it is per month (no strings attached). It isn’t the price per month per year billed annually! It is a monthly price that you pay every month – as simple as that.
Our usual refund policy is to offer a no-questions-asked refund up until 30 days. However, this will not apply to monthly licenses, which will not be included in our refund policy.
By introducing monthly pricing, we hope to make your lives a little easier. There were a lot of factors that we needed to take into account, but our aim has been (and always will be) to give our customers what they need to create a successful WordPress site.
If you have any questions or comments, feel free to add them to the comments below.