How to Optimize Instagram to Drive Traffic to Your Website

When it comes to photography and getting your images and photos to reach new viewers, Instagram as a platform is the obvious choice. This social medium relies heavily on visuals to allow people to connect with one another, and to date, sees an average of 500 million users each day.

Now imagine having just a handful of those users stumble upon your posts and click through your profile; this could mean thousands in potential traffic spilling over to your website. This alone makes Instagram a smart choice for photographers looking to reach new audiences and drive traffic to their site.

If this sounds interesting and right up your alley, you’re in luck – read on and we’ll show you how you can maximize Instagram to improve your site traffic.

Maximize Your Bio

Your bio on your profile page is where people can read about who you are or what photography style you specialize in. Introduce yourself to your audience by crafting a short, informative, and interesting description of yourself and your photography.

Another thing to keep in mind is that your bio is the only place on Instagram you can place a hyperlink. So take advantage of this by displaying the URL to your site and inviting your audience to click on through should they want to see more of your work.

If your URLs are long, a handy tip is to run them through link shorteners before adding them to your bio.

Share Teasers on Your Feed

If you would like people to visit your website more than your Instagram account, you can also treat your posts like teasers to the content on your site.

One way to do this is to post your best images on Instagram, while inviting your audience to see the rest of the photos in the series by visiting your website. You can also explore cropping your photo in a way that allows you to highlight different parts of your visuals while inviting viewers to head on to your site if they’re curious enough to see the complete picture.

Share teasers for your website on your Instagram feed

Before posting, remember to write witty or informative captions to supplement your image of choice. Always end with a call to action, like “Click the link in bio to see more”, and of course, use appropriate hashtags to help improve the engagement of your post.

Invest in Sponsored Posts

When it comes to reaching more people on Instagram, you sometimes have to spend a little to get worthy traction. This usually means investing in sponsored posts and ultimately turning some of your content into ads.

Why is this worth it? Because unlike the rest of your organic posts, sponsored ones are clickable, meaning your audience can simply tap on the bottom of your image in order to be directed straight to your website.

In terms of price, expect to dish out around 20 cents to $2 per click (CPC) or around $5 per 1000 visitors (CPM). Keep in mind that what you invest, you are likely to get back much more in returns – sponsored posts appear on the feeds and explore pages of people who don’t follow you yet, allowing you to get to new audiences you might not have been able to reach before.

Use Instagram Stories

Beyond the content you post regularly, Instagram Stories is a great way to engage with your audience. The 24-hour lifespan of each Story makes it a great channel to be candid with people. Try giving your followers a behind-the-scenes preview on how your beautiful photographs were captured!

Behind-the-scenes preview as Instagram story

Much like your captions, you can also use your Stories to make announcements about important things happening on your site. You can tease people with upcoming photograph releases by sharing an image with informative text on it.

What’s great with Instagram Stories is that it comes with its own editing tools, like fonts and stickers, but if you find these too limiting for you, you can download a photo-editing app like Instasize. Using the app, you can easily choose from a number of fonts and quickly play around with its layout options to help you find the perfect look on the fly.

Use Instasize to edit photos

Of course, those with verified Instagram accounts and those with 10,000 followers or more have one more reason to use Instagram Stories: being able to directly link out to your website. If your account falls into either of the mentioned categories, simply click on the link icon and add your URL before sharing your Story. Your audience will then be able to swipe up to head to your site.

Share URL on Instagram Story

If you haven’t been verified or don’t have the necessary following yet, don’t worry! You can also add text to your Story and ask your viewers to check the link in your bio.

Summing up

Much like everything else today, Instagram is an ever-evolving platform, with new and improved marketing tools being added almost every year. The fail-safe trick to finding the best way to use Instagram to drive traffic to your site is really keeping yourself regularly updated with the platform, and of course, playing around and exploring how its features can best address your needs.

About the Author

Natasha Ponomaroff is the Senior Marketing Director of Instasize – a content creating tool kit for anyone editing photos and online content on mobile. A weekly contributor on the site’s blog, Natasha tracks social media trends and updates the millions of “creatives” who are currently using Instasize to curate awesome online content. When she isn’t writing up the latest trend, Natasha is overseeing a team of 10 over at the Instasize HQ – ensuring that the marketing content on the apps various social platforms is ready to go.

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How to Optimize Instagram to Drive Traffic to Your Website