Guest post by Lauren Tharp, a FooPlugins customer.
I’ve been writing for a long time. However, when I first decided to “go freelance”—to start my own business—I was a little bit lost. Especially when it came to the technical side.
Thankfully, Adam Warner, FooPlugins creator, took me under his wing and taught me the ropes when it came to working with WordPress. I dug it.
The ease-of-use, the supportive community, and the endless array of fun (useful!) plugins make WordPress ideal for freelancers—especially those who are just starting out. The “DIY” factor makes it affordable for newbies and the simplicity of WordPress site-building takes the stress out of running an online business, leaving freelance writers (like I am) time to do what they do best: Write.
Creating and maintaining a website is essential for today’s freelance writers.
And whenever a fellow writer who’s looking to get into freelancing asks me how they should create their official website… I recommend using WordPress.
However, even though I’ve been using WordPress for a few years now, even I had to kick it up a notch.
FooBar Pro Helps Increase Subscribers!
“It’s all in the list.”
“E-mail newsletters are crucial for building trust.”
“Readers today; customers tomorrow.”
Well, if you haven’t already heard, one of the heftiest weapons in the freelancer’s arsenal is their newsletter subscriber list.
Over the past year, I’ve been making an effort to get more subscribers. It’s been slow going, but I’m not fretting.
One targeted, sincerely interested, subscriber is better than one-hundred random subscribers who don’t care about your message.
On the other hand…
Twenty targeted subscribers are even better!
After I installed FooBar Pro, my number of new monthly subscribers quadrupled.
And it was easy!
I installed FooBar Pro, picked an eye-catching color for it, and wrote out my “Subscribe to My Newsletter!” message on the scroll. And, since I created a separate subscribe page for people who clicked the sign-up link, I was able to track—through Google Analytics—how many people actually opted-in thanks to the FooBar. (Nearly all of them!).
It’s been a great way to draw attention to a feature of my website that had previously been hard to find without directly seeking it out.
FooBar Helps You Get to Know Your Audience!
In addition to enticing new subscribers to my newsletter, I’ve also been using FooBar Pro to gather crucial information from potential customers.
Online surveys are a great way to interact with readers and get their much-needed opinions. However, if your readers never see said survey…it’s useless.
That’s where FooBar Pro starts strutting its stuff.
Seriously. Could it be any easier? I think not.
It’s audience engagement in its simplest form.
The Possibilities Are Endless!
Adding followers to your list and information gathering are just, as the cliché states, the tip of the iceberg.
With this one simple plugin you can also…
- Share your latest Tweets—an easy way to show new visitors that you’re active online.
- Display social media buttons.
- Make announcements about upcoming events, products, or services.
- Draw attention to an important page or post on your site. (Or draw attention to new posts with FooBar’s RSS integration).
If getting a WordPress website is the first step to freelance success—getting the FooBar Pro plugin is the next big step.
Lauren Tharp is the owner of LittleZotz Writing and co-creator of The Girls’ Guide to Going Freelance, an e-course launching this September designed to help newbie writers and editors get their start in the world of freelancing.