You’ve likely be inundated with Black Friday email marketing over the past few weeks and it’s not likely to slow down for at least a few more days. Today I want to tell you why FooPlugins isn’t offering a Black Friday sale and what we’ve decided to do instead. I’ll try to keep it short and simple.
Probably like you, I’m subscribed to dozens of email lists for products and vendors. I’ve received 63 Black Friday emails since Nov. 4th and more if you count multiple emails from the same senders (yes, I counted). Since I’ve already made the decision to avoid spending this month, it didn’t take long for me to start ignoring these emails.
Not just that, but they all started to look the same. 25% off here and 30% off there. None of them seemed very unique and if I really need a product or service for myself or the business, I’m going to buy it when I need it regardless of the price.
It just doesn’t feel right (at this time)
I want to preface what I’m about to share with you by saying that there is absolutely nothing wrong with anyone promoting their Black Friday sale. It’s marketing 101. However, this is where I get a little personal. Maybe it’s not the “right” thing to do in regard to marketing our business, but here goes.
The world is a big place and the majority of people living on this planet want only the best for themselves and others. But there are also those who, for whatever reason, want to spread hate and destruction. I don’t pretend to know all of the reasons why this happens or to have a solution.
What I do know is how this affects me personally and how it affects my daily routine of managing and marketing our business. In light of recent events happening around the globe where people have been traumatized by the evil and lack of empathy of others, promoting a Black Friday sale just doesn’t sit right with me. It doesn’t feel right in my heart.
Make no mistake, FooPlugins is a business and our team depends on the revenue it generates to support our families (and to keep supporting and building our products) but this year we wanted to give instead of just receive.
We’re Giving to Charity Instead
Starting yesterday, we’re donating 10% of our sales to charity until the end of November. It’s a small action to take, but action nonetheless.
We aren’t raising our prices to account for this and this isn’t a tricky marketing tactic. It’s a small move by a small team because we want to make a small difference. There are countless other ways we could help to make the world a better, more positive place but this is how we’re leveraging the business side of our lives.
We haven’t decided on the exact charities yet, but I will post again in early December with a report detailing the amounts donated and what organizations received those funds. If you have any questions, concerns or other feedback I welcome your comments below.